Whisky Magazine Issue 59
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Joe Bates sets sail in search of a bargain
Before the abolition of duty-free inside the European Union seven years ago cross- Channel operators such as P&O Ferries used to make huge profits on their onboard sales.
Times have changed—these days the goods in the ferrys' shops have to be set at French duty-paid prices so P&O's profit margins are much smaller, but for the punter savings can be as much as 30 per cent over the United Kingdom domestic market. The onboard whisky offer is pretty good too, running to nearly 40 different lines, more than 50 per cent of them malts.
The top five sellers on P&O's most popular Dover-Calais route reflect the tastes of the British day-trippers, who make up the majority of passengers— The Famous Grouse, Bell's, Teachers, Jameson and Whyte & Mackay respectively.
Highlights from the current onboard malt selection include 70cl cask strength bottles of Auchroisk 1974 28 Year Old and Blair Athol 1975 27 Year Old both priced at £69.99. Other cask-strength offerings include Brora 1982 20 Year Old at £64.99 and Convalmore 1978 24 Year Old at £57.99.
The only top-end blend stocked is Johnnie Walker Blue Label, which is priced at £105 for 70cl.
There are plenty of multi-buy offers running this autumn, including ‘Buy 2 Save £10' offers on Glenmorangie Cellar 13, The Macallan Elegancia and The Dalmore Black Isle, which normally retail for £28.99, £27.49 and £25.99. Also look out for ‘Buy 2 for £30' deals on Chivas Regal (£19.99) and Jim Beam (£15.99).
The onboard shops of ...