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Issue 63 - Tasty trio (Balblair)

Whisky Magazine Issue 63
April 2007

 

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Tasty trio (Balblair)

Inspired by a 4,000 year old Pictish standing stone overlooking the distillery,the new Balblair range is bound to set pulses racing. We find out what's been going on

It takes a lot of guts to change direction, even if your instincts tell you it is the right decision.

For years whisky connoisseurs had been bowled over by Balblair's venerable offerings, such as the 38 Years Old. But overnight all has changed and now the emperor has new clothes and new liquid to boot.

The new Balblair vintages have been launched by owners, Inver House Distillers.

As the company's biggest-ever launch for a single malt whisky, Balblair has been rebranded, repackaged and released.

Its striking new identity has been carefully crafted and should mean the vintages offer a superior choice for informed whisky drinkers across Europe, North America and the fast growing Asian region.

“Balblair has a strong reputation amongst connoisseurs and we believe that the time is now right to invest in, and realise, its full potential,” says Karen Walker, marketing manager of Inver House Distillers.

“There is huge opportunity in the whisky market at the moment, especially in the premium end of the category and in emerging markets, such as Asia and Russia. Balblair's re-launch, vintage repositioning and an increased international focus marks an incredibly exciting time and is without doubt our most important product development to date.” As well as giving Balblair a fresh new look inspired by its Pictish links, its makers have moved away from the traditional age description of whisky (i.e. ‘10 Years Old') in favour of vintage expressions; hand-picked, specially sel...

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