Whisky Magazine Issue 66
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Joes Bates looks at the new Scandinavian store
Only a few years ago many airport duty-free shops were dingy, cramped and invariably slotted into awkward and hard-to-navigate locations. Today's stores, however, are often spacious, brightly lit and well laid out — a sign of how important retail revenue has become for airports.
The perfect example of this trend is Copenhagen's new 2,500sq m anchor dutyfree store, which opened earlier this summer.
A curved, central walk way guides customers through a series of branded displays and prominent promotions, which give pride of place to local products and airport exclusives.
It's certainly a pleasant place to shop and given its Scandinavian location, whisky enjoys a high profile. The retailer guarantees prices are cheaper than the Danish domestic market, but only travelers flying to destinations outside the EU are eligible to buy duty-free.
There is a good range of deluxe and superpremium blends on offer such as Chivas Regal 21 Year Old Royal Salute at E96.63 (£65.80), Ballantine's 30 Year Old at E257.90 (£175) and Johnnie Walker Gold Label E57.65 (£40). The outlet also stocks the rare and rather pricey Johnnie Walker Blue Label King George V for which you will have to fork out E389.74 (£264.50).
The malt offer is rather more affordable with an extensive mid-price bracket selection, which includes the likes of The Glenlivet 15 Years Old (E39.65/£27), The Macallan 1851 Inspiration (E79.96/£54.30), Talisker 18 Years Old (E53.62/£37) and Laphroaig Quarter Cask at a speci...