Expanding Copenhagen
Joes Bates looks at the new Scandinavian store
Only a few years ago many airport duty-free shops were dingy, cramped and invariably slotted into awkward and hard-to-navigate locations. Today’s stores, however, are often spacious, brightly lit and well laid out — a sign of how important retail revenue has become for airports.
The perfect example of this trend is Copenhagen’s new 2,500sq m anchor dutyfree store, which opened earlier this summer.
A curved, central walk way guides customers through a series of branded displays and prominent promotions, which give pride of place to local products and airport exclusives.
It’s certainly a pleasant place to shop and given its Scandinavian location, whisky enjoys a high profile. The retailer guarantees prices are cheaper than the Danish domestic market, but only travelers flying to destinations outside the EU are eligible to buy duty-free.
There is a good range of deluxe and superpremium blends on offer such as Chivas Regal 21 Year Old Royal Salute at E96.63 (£65.80), Ballantine’s 30 Year Old at E257.90 (£175) and Johnnie Walker Gold Label E57.65 (£40). The outlet also stocks the rare and rather pricey Johnnie Walker Blue Label King George V for which you will have to fork out E389.74 (£264.50).
The malt offer is rather more affordable with an extensive mid-price bracket selection, which includes the likes of The Glenlivet 15 Years Old (E39.65/£27), The Macallan 1851 Inspiration (E79.96/£54.30), Talisker 18 Years Old (E53.62/£37) and Laphroaig Quarter Cask at.....
To read the rest of this article you can buy this issue
or subscribe to Whisky Magazine to have every issue delivered direct to your door.
You can unlock and read this entire article with 1 of your community tokens by clicking here.
By Joe Bates
Section : Travel retail
Page number : 55
