Whisky Magazine Issue 67
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Sometimes it's funny you know. After sitting watching companies sending out their new offerings into the wider world, the shoe is now on the other foot.
I think I now have a greater understanding of the time taken when bringing out a new whisky, relaunching or even repackaging an old favourite. The planning, research, sampling, debate, testing, retesting...and then it just happens.
Now the fruits of several months work here at Whisky Towers goes off into the great beyond, to be poured over, analysed and at the end of the day enjoyed.
I guess it's not something every editor gets to do, but I have really enjoyed getting to grips with redesigning the magazine.
Well when I say that, it makes it sound like it was all my own work, but thankfully it's not.
Only being a journalist at heart my preoccupations lie with words and pictures, take me deep into the heartland of fonts, paper weights and CMYK colourings and I start getting a little twitchy and sweaty.
As a writer you just pick what's to hand, normally Times Roman or Ariel (at which point the design team usually tut at me) and commit your heart's outpourings to the page.
So it has been an interesting journey bringing the latest incarnation of Whisky Magazine to fruition. I have to mention in dispatches the design team: Paul and Alicia pretty much do all the hard work making these pages look their best.
They are the unsung heroes of the magazine and I doff my cap to the pair of them. I hope you will agree there has been ...