Whisky Magazine Issue 67
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This issue we decided to focus on and how they are viewed by the drinking public. We put two questions to Whisky Magazine's online community at www.whiskymag.com to see what they thought.
Paul Allison, Edinburgh,UK
Are blends making the whisky world more accessible for beginners and why?
PAUL ALLISON Yes, blends are making the whisky world more accessible both in terms of broadening it's appeal and allowing innovation and experimentation. Whisky needs to appeal more to the under-30 segment and the first rung of the ladder can be a blend, but not necessarily so.
JOE CASAZZA Blends tend to be cheaper than their single malt counterparts. A good blend can be bought for under $30 dollars while i am hardpressed to come up with a good single malt for the same price. I know i am always skeptical to try a new dram that costs more than $45 just in case I dont like it. But if my usual price for a bottle is the $40 to $45 range, I'm willing to experiment with a new bottle in that price range, or even below.
The same can be said for potential new whisky drinkers, who see a $40 single malt as an extravaganze but perhaps a $25 to $30 bottle is what they spend on a bottle of their liquor of choice, they might go out on the proverbial limb and take a chance on a new taste...
TIM HAIN No! I don't believe blends neccessarily help people into the world of whisky. I had no affinity with whisky, that hot, spirity tasting stuff that got you drunk rather quickly, if not as pleasantly as tequila... until I discovered the aladdin's cave of flavours within the world of malts and my fascination began with the heavier peaty kind....