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Issue 7 - From the Editor

Whisky Magazine Issue 7
December 1999

 

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From the Editor

As they tell you at every bus stop in Scotland come late afternoon at this time of year, “the nights are fair drawing in”. For some of us this is a legitimate excuse for pouring our evening drams earlier than usual, following the example of Sir Winston Churchill, who used to eschew
tea in favour of Johnnie Walker Black Label.

This is the season when whisk(e)y comes into its own. The marketing people will stress its golden, warming, convivial characteristics; while the sales people reduce the prices on bottles. This is because whisky producers have been lured into an annual price war by the multiples which, although is good news for us, the consumers, is disastrous for the industry generally. What other business cuts the price of its product during its most productive season? Already Glenmorangie and The Glenlivet have entered the lists, with bottles of their malts available for not much more than the price of a premium blend. Others are knocking off £10 with a two-bottle purchase. It's a great time to be a buyer or collector, but not so good if you're a shareholder or an employee. The trickle of special millennial bottlings which have been coming into the shops since the summer has become a torrent. Many of them are limited editions (and therefore collectable) or carefully selected grog (and therefore drinkable). Our expert noses, In this issue Messrs Jackson and Murray provide an invaluable assessment of what is on offer. Of equal interest is the millennium survey of ...

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