Whisky Magazine Issue 72
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Davereflects on recent column inches about the World Whisky Awards and other announcements
Whisky and WAGs, who would have thought it? There I am, flicking through the United Kingdom's topselling red top, The Sun, (I didn't buy it you understand, someone had discarded it on the train) and there it is, a piece on the cratur, slapbang next to one about Theo Walcott's girlfriend.
For those of you who don't know who Theo Walcott is, he is a moderately successful English footballer. A WAG, for our bemused international readers, is a Wife And Girfriend (I know it should be Wife OR Girlfriend, but that resulting acronym would get even The Sun into trouble, and quite rightly so, I hasten to add. But I digress).
Seeing a positive mention of the amber liquid in the UK press is rare these days.. all part of the febrile atmosphere surrounding drink. Wine writing has been reduced to a few weekly recommendations, while spirits only get a look-in when the issue of binge-drinking rears its head.
Which is every second day.
The reason for The Sun's sudden interest in whisky was nothing to do with bad behaviour, but centred around the Japanese double in the World Whiskies Awards. In fact, the whole UK press (or at least the Murdoch-owned part of it) has got rather exercised about this. “Should the Scotch industry be worried?” a journalist from The Sunday Times asked me. I explained that: no they shouldn't (and weren't), that the Japanese industry is much smaller, that its whiskies are different and anyway it's a world family. He seemed happy enough with this.
The advantage o...