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Issue 72 - Emerging Europe

Whisky Magazine Issue 72
June 2008

 

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Emerging Europe

We look at some whisky producing nations outside the big players.

It's a well established fact that whisky tourism in Scotland, Ireland,Kentucky and Japan has reached such a level of sophistication and advancement that it has become an integral and important part of the whisky business.

More surprising, though, is that distilleries are springing up in the oddest parts of the world, and with them come visiting facilities that could well be the envy of more established and famous distilleries.

The new boys aren't afraid to break with convention and experiment with new methods and flavours and they are adopting new production techniques.They have started to produce distinctive and unique whiskies, using their own styles of grains, and peat to make the whisky and unusual types of oak for maturation.With the world demand for whisky at an unprecedented high due to the emergence of new markets in South East Asia, India and China, and as consumers in established markets seek out premium products with provenance and heritage, experts predict that the current crop of ‘new world'whisky makers represent the tip of the iceberg.

Across the world, spirits makers are experimenting with grains, wood types and production methods to produce new styles of whisky, providing visitors with a very new and different experience.

They're successful, too, attracting tens of thousands of visitors each year, and they bring with them a refreshing and original approach to providing for tourists, offering children's play areas, state of the art tourist facilities and...

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