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Issue 78 - King of the blog

Whisky Magazine Issue 78
February 2009


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King of the blog

In the latest in our series celebrating some of whisky's lesser known personalities,Dominic Roskrow talks to Kevin Erskine,founder of

Does anyone know what happened to personality?

You know, those larger than life characters who bestrode public life and actually had a view on something beyond the preprepared press release they're obliged to trot out every time they have something to promote.

We live in bland times. Where there seems to be very few people prepared to put their heads above the parapet or shoot from the hip.

Too much fear of being marginalised, you see.

So meet Kevin Erskine. He's the creator of the quite wonderful,an entertaining and fresh blog site that speaks its mind and brings whisky to life. It successfully balances a need to treat whisky seriously with an ambition to make it inclusive and unpretentious. It is honest and opinionated and doesn't pull any punches so you wouldn't expect Erskine to. Here he is talking about the whisky industry in general: “Whisky is a great drink to be enjoyed at any time,”he says.

“However the industry continues to allow public relations firms to position the category as a snobbish posh drink and continues to exclude women and ‘regular people'. The beer industry has done a good job (inadvertently) of stratifying and providing different products at different socio-political levels.

“The whisky industry as a whole continues to market almost exclusively to the high end. They'll see the mistake of this in this economic downturn.” Nor does he totally buy into the view that whisky's in a bubble and is booming despite what's hap...

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