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Issue 78 - A sense of place

Whisky Magazine Issue 78
February 2009


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A sense of place

Joe Bates finds a warm welcome in Sweden.

The criticism often levelled at big international airports is their anonymity.

With their soaring glass roofs and cavernous interiors, there often is little to distinguish one giant terminal building from another. One of the few opportunities for airport owners to impart a welcome sense of place is the retail offer, which is why it is so refreshing to see what has been done with the new walkthrough departures shop at Stockholm's Arlanda airport's Terminal Five.

Swedish products and brands have been given pride of place – you will find everything from snus (Swedish smokeless tobacco) to Mackmyra, the country's only malt whisky brand.

Unsurprisingly Absolut, the Swedish vodka that conquered the world, is also widely available in all its myriad flavour variations and packaging formats.

Of course, our interest lies in the well-stocked whisky on offer, which is neatly grouped into a handsome-looking ‘World of Whisky' shop-in-shop.

As you might expect, Mackmyra gets plenty of shelf space: you will find the newly released Special 01 Eminent Sherry priced at SEK559/£49 and the 1st Edition at SEK499/£43.70.

The Scotch malt selection is extensive, ranging from Glenfiddich 12 Years Old (SEK229/£20) and Auchentoshan 12 Years Old (SEK229) at the bottom end, to Talisker 25 Years Old (SEK1,759/£154) and Glengoyne 1972 (SEK3,699/£324) at the top. Look out for the former duty-free exclusive Talisker 57 Degrees North (SEK649/£56.85), and the now duty-free exclusive Irish whiske...

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