Whisky Magazine Issue 78
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Edradour may be small but it's perfectly formed and as it starts to bottle malt distilled under its current owners, it looks set to continue to punch above its weight. Dominic Roskrow visited it.
There's a view in retail that you should be able to make a sale to someone even if you haven't got what they want.
This is definitely the case with whisky. Most people entering a specialist whisky shop will want to come out with something,and most whisky drinkers will have a range of whiskies that they're partial to.
It's not particularly difficult, either, to offer an alternative Speyside malt or recommend something peaty if the first option isn't at hand.
But there are exceptions: Springbank, for instance,and Talisker. But the one that stands above all others when it comes to accepting no substitutes is Edradour.
If someone enters a whisky shop wanting Edradour, then the odds are you can make two assumptions about them.
One, that they have visited the distillery, and two, if you haven't got a bottle of Edradour to sell them, they will leave.
There's a third possibility, too: that they don't normally like whisky but they tried this one and took to it.
Curiously, Dalwhinnie and Aberlour A'Bunadh are also in this category.
Edradour drinkers love Edradour and at least part of the reason is it almost the definitive picture postcard distillery. There are, of course, lots of quaint and atmospheric distilleries across Scotland but few are dinkier or more soulful than this one.
In bad weather in winter it snuggles up to its environment and offers the hardy visitor a cosy Highland welcome.
When the sun lights it up as it did on our visit, it ticks every box for the tourist ...