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Issue 81 - Taken by storm

Whisky Magazine Issue 81
July 2009


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Taken by storm

We report from the recent Shanghai show

China has been seen as one of the great hopes of the whisky industry with more companies looking to break into the market.

Following hot on the heels of a successful Taipei, the whisky world turned its gaze on the newest addition to the global Whisky Live family, Shanghai.

More than 7,000 eager whisky fans passed through the doors to sample the delights that were laid out in the massive Shanghai Exhibition Centre.

The centre had been built for the Chinese by the Russians and the architectural style of the Soviets is unmistakable, and the site itself breathtaking.

It was a fitting backdrop,with its marbled floors and high ceiling rooms, for the glitz and glamour of Whisky Live.

The theme of the show was equally as impressive, looking at the world of whisky, and the organisers had gathered together the largest ever contingent of international distillers under one roof in China so far.

As the stands started to fill up with people eager to try everything from blends to cocktails to single malts and blended malts, the exploration of whiskies, for those wanting more indepth guided tastings, came under the microscope in the masterclass room.

First to take the floor was Whisky Magazine Editor Rob Allanson who offered enthusiasts the opportunity to take a whirlwind tour of the globe and discover whiskies from Canada, USA, Ireland, India, Japan and of course Scotland.

Following on from this, Japanese whisky fans got that chance to discover more about Yamazaki distillery, the ol...

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