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Issue 81 - Jura's new range

Whisky Magazine Issue 81
July 2009


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Jura's new range

We look at the new bottlings to come from Jura.

The Isle of Jura is only separated from Islay by a narrow strip of water, but for a long time the island's single malt undoubtedly lived in the shadow of those of its larger neighbour.

Times are changing, however, and the profile and status of the Whyte & Mackay-owned brand has gradually risen, with a number of new releases, including last year's quartet of ‘Elements' bottlings, which featured a heavily-peated Jura and another matured in ex-Manzanilla sherry casks.

Global brand ambassador Willie Tait, who has enjoyed a 35-year association with the whisky, says that: “During the last decade we've definitely moved up a gear with Jura.

“It's still the same, wonderful spirit, but our wood policy is superior now and it's great the brand being so well developed.” Most recently, that development has included the appearance of an eye-catching trio of limited edition 15 Years Old bottlings, finished in wine casks, signed by Jura distiller Willie Cochrane, and labelled the ‘Jura Paps.' The new line up was launched during May's Feis Ile Festival of Malt & Music, and each expression is named after one of the three iconic, breast-like quartzite mountains that dominate the skyline of Jura According to master blender Richard Paterson, “The aim with ‘Jura Paps' was to create three different characters of Jura single malt, but with the influence of the secondary cask not masking the essential style of the spirit but complementing it. Elegance was our main intention. The whisk...

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