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Issue 82 - But Mr. Ambassador...

Whisky Magazine Issue 82
September 2009


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But Mr. Ambassador...

On paper being a whisky ambassador would seem to be the dream job but is it all it's cracked up to be? Dominic Roskrow asked some of them.

New York, early evening, and Spike McClune, brand ambassador for Diageo, is about to address a room full of whisky enthusiasts wanting to learn more about the Classic Malts.

Spike is an actor by profession.

His main claim to fame so far is that he was in Sex In The City. Well not actually in it. He was the voice used on the show's answer machine, and the male sex noises for its more steamier scenes.

But he has found his vocation as a whisky ambassador for the world's biggest drinks company, and he is looking forward to tonight's presentation.

Then the door flies open and a man, who has clearly enjoyed a whisky or two already, staggers in, spots Spike's kilt, and slurries across to him, enveloping him in a bear hug before he declares how much he loves the Scots.

Spike finally points him towards a free chair in the back corner, and the man negotiates a path to it, sits down, and promptly falls asleep. Relieved, Spike continues with his presentation and it goes perfectly, until he gets to the last malt of the evening, Lagavulin. To show the smoky bacon properties of the malt Spike asks his audience to rub the whisky in to their hands.

“Can you smell smoky bacon?” he asks. “And yet the whisky contains only barley, yeast and water, so how did that happen?” At which point the bloke at the back suddenly sits up.“Good God,” he says, “somebody's thrown a dead pig into it!” Welcome to the somewhat surreal world of the whisky ambassador, on paper the best job on th...

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