Whisky Magazine Issue 84
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Education is the key to many things I have always been told. This applies to the world of whisky and bartending, especially when the pair collide and involve the public.
The bartenders of this world are the frontline for the industry and more often than not a punter will trust their say. We are not just talking top-end watering holes either.
Even in mass-market pubs the staff can influence the consumers' choice and views.
Yet with all the education programmes going on, literature, magazines, shows and brand ambassadors I still find myself dumbfounded by the lack of basic training out there, for example some bartenders still still think Jack Daniel's is a bourbon.
I can recall several events where the lack of basic knowledging has been so stunning I have been speechless. My favourite one came when I was at a preview of the Edinburgh Fringe Festival in New York, sponsored by the Scottish Parliament. It promised to be a great night with a couple of comedians, bands and a couple of drama productions.
The “gala drinks reception” left a little to be desired. Whisky is all about place, provenance and people. So what's on the table to represent the Scottish whisky industry?
Canadian Club of course! Like I said, stunning and speechless.
Why all this ranting? Well it's because thankfully I recently had a totally opposite experience to the Canadian Club farrago.
What a joy to find a barkeep, or in this case a collection of them, with such a passion for whisky, whiskey and mo...