Whisky Magazine Issue 85
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Dominic Roskrow meets the brains behind the Edinburgh Blog.
Chris Hoban and Lucas Dynowiak aren't the first people to dream up a way of blagging free whisky and they won't be the last. What sets them apart, though, is that their modus operandi has given the world of whisky one of its most entertaining and spikiest information resources.
The Edinburgh Whisky Blog (www.edinburghwhiskyblog.com) is an independent, opinionated and refreshingly frank platform which has steam-rollered its way on to the whisky scene. It can be controversial, but it is never anything less than highly entertaining, not least because it seems to suck in some of the whisky world's biggest names in to its debates. Best of all, though, it is funny, and maintains the sort of healthy irreverent confidence that surely stems from the fact that it is run by 20 somethings who have not been taught to unreservedly praise the Emperor's clothes.
Hoban and Dynowiak are both 24 year old Edinburgh residents who first met when working part time at a tourist education centre to help fund their education. They were allowed to taste whisky a couple of times a week and fell in love with it.
“We started extensive research in Edinburgh's many whisky bars,” says Dynowiak. “We read books, visited distilleries and after a year were well too big for our boots.
Something had to be done.” So it was that the idea for the Edinburgh Whisky Blog was conceived, taking shape after a few drinks at Deacon Brodie's.
“We decided we needed to show our faces and get our foot in the door,...