Whisky Magazine Issue 86
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Joe Bates finds out how the new Frankfurt store gets local.
The latest fad among duty free retailers is to try and give their new stores a sense of place. It is an understandable reaction given the increasing complaint made by frequent travellers that international airports and their facilities are bland, homogenous places with little local colour or flavour.
German travel retailer Gebr Heinemann passes the local flavour test with flying colours at its new flagship store at Frankfurt airport (transit area Terminal 1). At this giant 900 square metre shop you can find a eye-catching Made in Germany area sculpted out of where, where Mosel wines and Lübeck marzipan share shelf space with apples wines and frankfurters.
Heinemann is pulling out all the stops to try and tempt customers – innovations include a giftwrapping service, an online preorder facility and a special area for promotions and new launches.
Not a bad place to pick up a bottle of whisky then if you happen to be passing through. The store's selection is a wide range of low to mid-priced malt brands with a few duty-free exclusive expressions such as the gloriously rich Glenmorangie Sonnalta PX (€89) and the elegant Glenrothes Robur Reserve (€58) thrown in for good measure.
There are some high-end blends for sale – take your pick from the likes of Ballantine's 30 Years Old (€260), Chivas Royal Salute 38 Years Old (€395) and Johnnie Walker Blue Label King George V (also €395).
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