Whisky Magazine Issue 87
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Recently I have been doing a little temperature taking of the industry to see how things are going, and despite the huge clouds of economic doom covering much of the globe I have to say that most people seem pretty buoyant at the moment.
In my discussion with people there seems to be a feeling that producers are now more bullish about the future. It is a similar story with the retailers I have spoken to. Most have all said they have been having decent sales figures, especially online.
Hard times were predicted for last year and since then we have seen companies manoeuvre themselves into positions to take on the challenging environment, sometimes having to take hard decisions.
That said we have seen various distillers release some of their oldest, and in several cases most expensive expressions to date.
So it is clear, with this and other investments, that the industry is buoyant in the face of adversity and there is much to be excited about.
What a year this year is shaping up to be.
Gordon and MacPhail has really set the bar for releases this year with the phenomenal Mortlach release. Other companies have already indicated that they have more expressions for this year, some of them old and some, like Highland Park have various vintages to be released.
One of the hotbeds to watch is the duty free area. There are rumblings of some seriously tasty whiskies to be launched as travel retail exclusives. Now I know that not many can shop in these hallowed halls of airport lux...