Whisky Magazine Issue 89
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We are always going on about the fact that education is the key to gaining the consumer's mind, but sometimes I wish there was a standard script out there and people stuck to it.
Often I feel that the average whisky taster can get bogged down in the ‘water or no water', ‘warm the glass or don't warm the glass' and ‘swirl the whisky don't swirl' arguments that raise their heads at tastings.
Now the question of old versus young has been hauled into the spotlight and I am afraid the waters are going to get muddy once more.
We all know that a good whisky depends less on its age and more on the condition of the cask it matures in.
For my part the Chivas Bros campaign should have put its emphasis on this, not what I think is denigrating anything that does not carry an age statement as inferior whisky.
Being rather fortunate in my position, I have tried whisky from the new make stage up to some serious ages, and it all comes back to how it is looked after and crafted, not what age it is.
Recently I spent a few days in Jerez with some of the guys from William Grant visiting their cooperage out there. Apart from coming back with a bit of a taste for sherry, I had the chance to appreciate more of the Glenfiddich range. If we are talking age here then it's the 15 Years Old for me. This is not saying that the 12, 21 and older are not great whiskies, just that the 15 suits my taste. Similarly Monkey Shoulder, no age statement, is one of my go to blended malts.
Human nature is...