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Issue 89 - The Art of Whisky

Whisky Magazine Issue 89
July 2010

 

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The Art of Whisky

Stephen Notman Reports from Whisky Live Shanghai.

There's more to Whisky than Green Tea! This maybe a bizarre statement to many people but in China this is the way the majority of the young burgeoning middle class are enjoying the water of life. However, for two days, green tea was temporarily barred from entering into the Shanghai Exhibition Centre home to China's largest celebration of Whisky.

Following the success of last year's festival, the 2010 release was full bodied and very morish inviting trade delegates and consumers the opportunity to discover the art's that surround whisky.

New to this year's festival, the Whisky Live Shanghai Education Zone allowed beginners to discover making and tasting whisky; The art of blending area in association with Chivas presented the unique opportunity for VIP's to create their very own deluxe blend; The Taste of Scotland Master Class provided an introduction to the Scottish Single Malt regions while incorporating heritage, culture and tourism; Cooper Robert Davidson of Glenfiddich demonstrated the arts of coopering; The art of mixology with Dewar's proved to be a favourite with many festival goers introducing exciting trendsetting cocktails into the equation; Golf has always had a strong synergy with whisky and the opportunity to enter the longest drive competition teeing off on the simulated iconic St Andrew's Old Course proved another hit!

Brands being showcased for the first time at the festival included Benriach, Singleton, Laphrioag, Windsor, Royal Salute, Glenrothes and Tem...

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