Whisky Magazine Issue 90
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Joe Bates heads to Edinburgh airport to find a new whisky offer
Whisky enthusiasts passing through Edinburgh airport now have a reason to celebrate. A World of Whiskies shop-in-shop has opened inside World Duty Free's (WDF) new flagship store, which opened its doors in July as part of a £40 million redevelopment of the airport's departures lounge and security area.
Located opposite the entrance to the departures lounge, the main duty-free and tax-free store is some 45 per cent larger than the previous outlet. The extra space has allowed WDF to recreate the look and feel of the redesigned World of Whiskies store, which opened at Heathrow Terminal 4 last year.
It is a pleasing, well thought-out shop layout. Think curved wooden ceiling; lots of polished brass fixtures, bright lighting and minimalist black shelving. The display is broken down into the various Scottish whisky producing areas and this is a separate section for Rare & Vintage malts.
Scottish single malts are of course big business for WDF at Edinburgh, generating about 90 per cent of whisky sales. Average spend is over £40 and for those with deep pockets there are plenty of exclusive and highly collectible drams on offer from the Aberfeldy 18 Years Old at £250, up to the Glenfiddich Private Vintage 1955 at £5,000 and beyond. Other World of Whiskies exclusives currently on offer include Glengoyne 40 Years Old at £3,500, Bowmore Premier Range at £6,000 and 42 Years OldAuchentoshan 1965 at £2,000.
Happily, for those travelling on more limited budgets there are plenty of ...