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Issue 91 - Concept retail

Whisky Magazine Issue 91
October 2010


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Concept retail

Joe Bates finds out how Delhi T3 putting Indian aviation on the map

Delhi's Indira Gandhi International airport Terminal 3 puts pay to any ideas that India can't do big infrastructure projects well. With an annual capacity of 34 million passengers, 173 check-in counters and more than 500,000 square metres of space, this giant building opened this summer without any major teething problems, catapulting Delhi airport up the rankings to become the sixth busiest in the world.

Traditionally Indian travellers have preferred to shop in duty-free away from home in airports such as Dubai and Singapore Changi so the 20,000 square metre retail offer at $2.7 billion Terminal 3 is attempting to woo them back. It is every bit as varied and luxurious as you would find at any other major international hub. Wines and spirits have been allocated a generous 1,000 square metres— more than any other product category, and malt whisky has been given its own store, Uisge Beatha.

The store name Uisge Beatha might sound familiar to readers.

That is because the duty-free concessionaire Aer Rianta International jointly running the stores at Terminal 3 has already rolled out the concept successfully at Paphos and Larnaka airports in Cyprus. Think minimalist black decor, uniformed staff, a plasma TV screen and a relaxed lounge-style seating area. The range of whiskies stocked is reassuringly extensive with malts from all over Scotland such as Aberlour, Glenfiddich, Royal Lochnagar, Ardbeg, Scapa, Clynelish, and Laphroaig.

Specific examples of malt whiskies current...

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