Whisky Magazine Issue 93
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Well here we go, hurtling into a new year. Looking ahead makes me wonder what we are going to find in our glasses this year, how much it's going to cost and how we are going to hear about it. I have asked some of our writers around the globe to gaze into their crystal balls to see how they think things will go this year.
It makes for interesting reading that's for sure, with more countries looking to financial assistance, are we on the brink of more financial woe? One thing I remember hearing a while ago was that even if the drinks industry is hit hard at the beginning of a recession, it recovers faster than almost any other. Let's face it, last year we saw some seriously expensive bottlings released. Is this really an industry under threat? Well in my eyes you have to temper this with the human cost. Let's not forget those who have lost jobs due to companies preparing themselves for the downturn. This at a time when most companies globally are upping their production in a bid to meet the increased world demand. I have a feeling we are not going to see another whisky lake, or loch, any time soon. I think we are going to see the reverse, companies over stretching their stocks as drinkers in India, China and South America start searching for better malts and blends.
It would be interesting to hear how you think the whisky world is going to change this year. I think one thing we are going to see more of, particularly as consumers, is more companies using the internet, the blog...