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Issue 93 - Double Success in Africa

Whisky Magazine Issue 93
January 2011

 

This article is 3 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

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Double Success in Africa

Year eight of the FNB Whisky Live Festival, which took place in November in Cape Town and Johannesburg, has cemented the festival's reputation of being the largest, liveliest and most entertaining whisky event of its kind in the world.

“The response we have had from visitors and exhibitors is that this year's event was our best show ever,” said Sian Neubert, coorganiser of the FNB Whisky Live Festival. “The exhibitors really raised the bar with their stands and what they had on offer for visitors, which created a great premium experience.

“The various brands on show desire to engage directly with their consumer on a more personal, intimate level and this saw an increase in unique tasting rooms – adding a new, innovative and exciting dimension to the festival this year.

“We also introduced a number of new zones including the Pick n Pay Food and Whisky Pairing Zone and the Glen Grant Distillation Zone, all of which made for a highly educational and interactive show allowing consumers to walk away enriched and inspired by the interaction with the whisky brands and a desire to learn more,” she added.

The festival was designed to take both whisky connoisseurs and novices on an unforgettable journey through the allure, origins, flavours and history of the world of whisky.

“Although this show has never been a numbers game and more about the quality of the experience, we are thrilled to report a substantial increase in visitor numbers overall, which speaks volume...

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