Whisky Magazine Issue 93
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Dublin airport launches new Irish Whisky showcase, Joe Bates reports
It has had its fair share of critics, but there is no doubt that Dublin airport's impressive new €600 million (£502 million) Terminal 2 is a massive improvement on the existing terminal in terms of passenger facilities and services. There are no fewer than 40 new shops and restaurants in Terminal 2's Loop retail mall, including the best selection of Irish whiskeys available anywhere in travel-retail.
Looking more like a fashion boutique than a traditional whisky store, the Irish Whiskey Collection's shop-in-shop's central feature is a striking black Tipperary crystal chandelier. Every whiskey stocked is accompanied by copious information, tasting notes and two prices –‘duty-free' for those travelling outside the European Union, and ‘duty-paid' for anyone travelling within it.
Heidi Donelon, a 2010 Whisky Magazine Whisky Icon and celebrated creator of the Irish Whiskey Trail guide, has assisted Dublin Airport Authority (DAA) with the development of the concept, and has given master classes to the shop staff to improve their product knowledge.
The range of whiskeys stocked runs to 125 different lines.
The four biggest producers – Pernod Ricard, Diageo, Cooley Distillery and Tullamore Dew (now of course under William Grant's ownership) – have been given plenty of display space to showcase their main ranges, but DAA has also tracked some less widely available whiskeys such as Kellan's, J. L. Sullivan, Coleraine, Danny Boy, Writers Tears, Slane Castle and Inisturk...