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Issue 95 - Whisky Live London 2011 Sell Out Show

Whisky Magazine Issue 95
April 2011

 

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Whisky Live London 2011 Sell Out Show

We report from the recent Whisky Live London which saw the launch of the Walking with the Wounded expedition to the North Pole

More than 1,000 whisky enthusiasts flocked to the world’s premier whisky tasting show in London this weekend. Whisky Live came to London for the 11th time and sales boomed, in fact Saturday was sold out completely.

Held for the first time in a new exceptional and astonishing city venue, The Honourable Artillery Company, visitors were eager to learn about the secrets of the water of life at the only whisky show of its kind in the capital and to experience the fantastic new features at the show.

The historic 18th Century mansion, set in a six acre garden, was bursting with excitement as Whisky Live prides itself on bringing together the finest whiskies, great food and a range of education and entertainment to make learning about whisky both fun and stimulating.

This year was one of the most exciting yet. Themed areas include food and whisky combinations, art and of course some very special drams. A varied programme of tasting Masterclasses was running for those who wanted a more in-depth whisky experience and a chance to learn from acknowledged experts in the field.

To top the occasion, several bottles from the late Michael Jackson’s collection were auctioned off, raising more than £1,000 for the Parkinson’s Disease charity.
 

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