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Issue 95 - A Family Affair

Whisky Magazine Issue 95
April 2011


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A Family Affair is a social network site for whisky enthusiasts. We spoke to Pierre about the rise and rise of one of the web's best sites

?The French love affair with the very finest food and drink and the nation's enthusiasm for Scotch single malt whisky is well known. So perhaps no one should be surprised by the fact that the driving behind the outstanding whisky website is the brainchild of two French brothers. is, in simple terms, a social network site for whisky enthusiasts – originally a platform for novices and experts alike to swop views and news on whisky but rapidly emerging in to something more dynamic, comprehensive and exciting. It's just about to celebrate its second birthday after a low key launch, but what sets it apart from many other websites is the way it has rapidly grown in the last few months.

The brains behind it are Pierre and Jean-Luc Thiebaut and according to Pierre launching it was a logical step for brothers who share a love of whisky.

“Jean-Luc and I work well together and we'd been saying we should collaborate on a project for a while but we were just waiting for the right thing,” he says.

“Nothing like this had been done successfully for whisky. We're passionate about whisky and also about the web and its possibilities, we felt the whisky world needed an online platform like this.” The brothers make a natural business fit, with Pierre experienced in digital media and advertising and Jean-Luc working as a web developer.

“He's the geeky one, so he looks after the technical stuff,” says Pierre. “I work more on the creative and production side.” Con...

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