Whisky Magazine Issue 95
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Touring the world as a solo musician can be a lonely affair, usually from behind the wheel of a trusty people carrier. However some musicians do things in a slightly different way. Neil Ridley joins South African performer Yoav as a co-driver for a thoroughly modern take on The Italian Job
?From an online perspective, the world seems a like small place indeed. Whether you're downloading a song, reading a whisky review on a blog or using Skype to call someone on the other side of the Atlantic, the world is well and truly at your fingertips. But spare a thought for the average touring musician, especially a solo performer. The road can be a lonely place, heading from gig to gig, mile after tedious mile, with little more than a guitar, a rucksack and a motorway service station pasty for company. For South African singer songwriter Yoav Sadan, life on the road took a rather unexpected turn last year when preparing for his forthcoming European dates. Starting in northern Italy and taking in nine countries across the continent, Yoav and his sound engineer fancied approaching things from a different angle, in essence, to make a fairly well-trodden road trip a whole lot more exciting. Enter the Fiat car company, three souped-up 500 convertibles and an additional co-driver, your humble scribe, armed with a bag of unusual ‘new world' whiskies to lighten up the days off.
For those of you who aren't familiar with the name Yoav, he's recently been described by The Guardian as ‘a one man melting pot of Timbaland, Pharrell Williams and Led Zeppelin' – certainly not artist names which particularly belong together in the same sentence. But see his live show and you'll begin to understand why. Yoav's music is a cleverly constructed series of loops, beats and sound effects...