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Issue 96 - Man of Taste

Whisky Magazine Issue 96
June 2011


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Man of Taste

Jonny McCormick meets the perfectly suited British designer and whisky lover Patrick Grant of Norton & Sons

Bespoke is a much misused term in modern times. London's Savile Row is home to the finest gentlemen's tailoring in the world, a street where cloth can be ‘bespoken' for the purposes of cutting a suit entirely to the specifications of the customer. Although there have been boom times and bust, Savile Row is enjoying a little 21st century renaissance. At number 16 you'll find Norton & Son's shop and this year marks 190 years since the house was founded. Leading British designer Patrick Grant bought the business after answering a newspaper sale notice in 2005 and set about breathing new life into the brand.
“We have a very simple proposition for Norton and Sons, it is just bespoke; we make shirts, we make suits, we make jackets, trousers and overcoats and that's what we do. We try and do it in the most uncompromising way that we can. What I wanted to do was just take it back to doing what it should have been doing all along. That is, making well-cut, well-constructed bespoke clothes in the best fabrics that we can find. That happens to be British fabrics for woollens, and Scottish fabrics for tweeds.” Grant's zeal for the provenance of his fabrics has led him to champion the quality of the Harris Tweed product appreciated by his customers. He spoke up to defend the threats to rural employment from big business as the mills in the Outer Hebrides faced a significant threat of closure. His growing reputation was acknowledged recently with the Menswear Designer 2010 title at t...

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