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Issue 97 - Ralfy's World

Whisky Magazine Issue 97
July 2011


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Ralfy's World

No one covers whisky quite like Ralfy Mitchell does. His blogs and video postings are a law unto themselves. Dominic Roskrow reports

A Scottish undertaker making irreverent, often shambolic and regularly amusing videos about whisky? I'm sure there's very funny joke in there somewhere, but darned if I know what it is.
If you haven't come across Ralfy Mitchell then you really should. At a time when the debate over new and old media is raging full on, and questions are asked about integrity and independence, Ralfy is just getting on with it – blogging randomly in the true spirit of the medium and making do it yourself recordings about whiskies he has tasted. Or to put it in his words: “My malt mission over the last two years has been a website called for all things whisky, so long as it's unorthodox, marketing-light, informative, independent, educational...and entertaining.
“The biggest obstacle to my early malt adventures was the lack of independent, authentic, impartial guidance. All advice is useful as anyone getting in to whisky for the first time will fall victim to poor quality at some point. What's worse mistakes can be expensive. Now in this age of instant on-line information customers can learn fast about whisky standards.”
Ralfy's love of whisky developed some 14 years ago when he was unable to buy his regular supermarket dark rum and he opened a bottle of Bunnahabhain 12 Years Old which he'd been given as a present. From there the passion grew, and when he joined the fledgling Glasgow Whisky Club a few years back it seemed logical to him to blog comments and views for those who d...

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