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Issue 98 - For the Love

Whisky Magazine Issue 98
September 2011


This article is 6 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

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For the Love

Our man visits the award winning duo of shops in Fife.

The following may confuse you. This time we are not talking about one shop, but actually two, or is it three? We are not talking about one passionate owner, but three plus one or two others- sorry for the confusion, hopefully all will become clear.

What I am talking about is one company, Luvians and in particular one man, Vinceson – Vince to his friends – Fisaro. What hasn't changed over previous articles about the independent sector, is that very word, independent.

Luvians and in particular Vince is very independent. Very independent indeed.

Where to start, how about first impressions? The first shop to be opened and still the hub of Luvians operation is the shop in Cupar. Cupar is a nice small market town of about 9000 people bang in the middle of Fife. Fife? Fife is the peninsula between Edinburgh to the south and Dundee in the north. If you want to go to St.

Andrews for golf or education you go through Cupar. It is a very pleasant, but unremarkable town.

So why has it got such a fantastic shop as Luvians? Entering Luvians is an assault on the senses.

Seemingly everything in the world that is good and desirable is here.

In one corner there is olive oil, really good olive oil. In one corner there are two deli counters crammed with things which scream ‘Eat me'. Then there is the wine, not just Italian but French, Spanish and a full offering from the New Word. Did I mention the Ice Cream yet? Oh, the Ice Cream.

Finally there is the long wall on the right of the ...

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