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Whisky Magazine News and Announcements

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Issue 142 Out Now

Whisky Magazine Issue 142

The best whiskies in the world 2017, Icons of Whisky Global winners and the conclusion to this year's Battle of the Blends

 
Wed 22 Mar 2017

Countdown to Spirit of Speyside Whisky Festival begins

Spirit of Speyside Whisky Festival is now only 36 days away! We are sure that you are feeling excited for what’s to come!

The Festival has launched two projects since last Friday – the Spirit of Speyside App and Faces of the Festival film series, here's a little bit about them.

Spirit of Speyside App

You'll find the announcement of the app launch via Mailchimp here, with links to how to download it: http://eepurl.com/cGNOf5.

To date, the app has been downloaded 209 times, with 1,577 sessions and 96 profiles created. The activity stream is exclusively for visitors to share Festival hints and tips, events, experiences and photos with each other. The organisers will also be posting up information to help visitors plan their trip with details of the Information Points, how to get taxi vouchers etc.

Faces of the Festival

The Faces of the Festival campaign has launched. The first film (in a series of 10) features Glen Grant’s Dennis Malcolm and has already reached 18,932 people and has been viewed 6.3K times. It really shows how the region all come together to deliver the Festival and promote it as widely as possible.

All films will be uploaded to our Vimeo page (https://vimeo.com/spiritofspeyside) and will also appear on our Facebook page (https://www.facebook.com/WhiskyFestival/). The second film will launch at 20:00 on Friday and the next at 20:00 on Tuesday, and so forth.

The hashtag for the campaign is #facesofthefestival – and of course, the hashtag for the Festival is #dram17.
 
Mon 13 Mar 2017

Bushmills Distillery leads toast for St Patrick's Day

Old Bushmills Distillery, Ireland, is calling on whiskey fans to toast to St Patrick in a bid to honour the saint.

St Patrick’s Day is celebrated by millions of people globally on 17 March and this year Bushmills Irish Whiskey has released a compelling toast to give people a different way to celebrate the true spirit of St Patrick.

The ‘Bushmills Toast’ is inspired by the ancient ritual of honouring someone with a drink and is the first official toast in the brand’s 400 years of distilling history. The toast gives people a true way to honour the legacy of St Patrick, a man who lived in County Antrim where Bushmills Irish whiskey is also distilled.

The toast has been brought to life through a 40 second video voiced by Northern Irish singer-songwriter Ciaran Lavery, who’s singular sound has racked up over 65 million plays on Spotify. A frenetic montage of bold imagery contextualising modern Ireland is juxtaposed by the voice of Lavery who is set to release his third studio album and embark on a tour of Europe, the UK, US, Ireland and Canada later this year.

Ciaran Lavery says: “I come from County Antrim where the Old Bushmills Distillery is located so it’s a real honour to provide the voice for the first official toast in the history of Bushmills Irish Whiskey. I‘ve been fortunate enough to have celebrated St Patrick’s Day in many countries whilst touring, but time and time again it’s all about Irish folklore and the colour green, rather than St Patrick the man. I approach my music with great honesty so it’s refreshing to see this honesty at the heart of the new ‘Bushmills toast’, which perfectly captures the modern attitude towards our patron saint.”

Colum Egan, master distiller at Bushmills Irish Whiskey, adds: “At the Old Bushmills Distillery we’ve always done things our own way and celebrating St Patrick’s Day is no different. We pride ourselves on our unwavering character – doing what’s right rather than what’s popular and the new ‘Bushmills toast’ captures our ethos by creating a moment to celebrate the true spirit of St Patrick.”

https://youtu.be/WA-1vWwpbzk


The Bushmills Toast

THIS IS FOR THOSE WHO AREN’T AFRAID TO STAY THE SAME
AMONGST THE FACE OF CHANGE.
WHEN EVERYONE ELSE SWAYS ONE WAY
THEY STRAY AGAINST THE GRAIN.

THERE’S LEVELS TO THIS MALTY STORY
IDEAS DISTILLED THROUGH GENERATIONS
A LEGACY OF CRAFT AND SKILL
THAT FUELS THESE CELEBRATIONS.

THIS IS TO THE HEALTH
OF THOSE WITH THE SPIRIT OF ST. PATRICK HIMSELF
WHOSE STORY’S WRITTEN ON THE ROCKS OF THE NORTH COAST SHORE
A DIFFERENT KIND OF IRISH, WHO LIVE BY ‘LESS IS MORE.’

SO HERE’S TO THE WILD AND HERE’S TO THE FREE
HERE’S TO YOU AND HERE’S TO ME
HERE’S TO THOSE WHO QUIETLY DO
THIS BUSHMILLS MOMENT GOES TO YOU.
 

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