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Issue 153 Out Now

Whisky Magazine Issue 153

Cu Bocan | Highland Park | Jameson | Shelter Point | Tullibardine | Wyoming

Fri 27 Apr 2018

House of Suntory announces packaging refresh

Beam Suntory's House of Suntory has refreshed its premium packaging for Yamazaki single malt, Hibiki and Hakushu single malt.

This first-ever global repackaging initiative for the House of Suntory, which has previously featured its expressions in similar, but unique carton designs, claims to have set out to provide consumers with a more recognisable and consistent, premium.

Takahiro Itoga, senior global brand director at Beam Suntory says: "With the growing number of entrants to the burgeoning Japanese Whisky category, we wanted to redesign our gift cartons so consumers can more easily distinguish the Suntory brands on retail shelves and back-bars. As the founding house of Japanese whisky, it is important to us to communicate a unified look for the depth and breadth of our award-winning portfolio as well as to provide a more consistent story for consumers to discover while exploring our products."

Each brand will be referenced through a redesigned and more prominent kanji, which is a Japanese symbol that represents a word or idea. Additional changes to the gift carton include a new brand logo and updated verbiage for the back of the carton, as well as product descriptions and tasting notes.

Throughout 2018, the refreshed premium packaging for Yamazaki 12 Years Old, Hibiki Japanese Harmony and Hakushu 12 Years Old boxes will reach retail shelves. By the end of 2019, refreshed packaging boxes for all House of Suntory whisky expressions will be available. Since Suntory Whisky Toki, introduced in 2016, is not packaged in a box, the expression will not receive any packaging updates.
Thu 22 Feb 2018

Latest Johnnie Walker Blenders' Batch released

Diageo Global Travel has announced the release of Johnnie Walker Blenders' Batch Sherry Cask Finish, the latest addition to its Blenders' Batch series.

Johnnie Walker Blenders’ Batch Sherry Cask Finish is the seventh release from this series and the first experiment to launch exclusively in travel retail.

Johnnie Walker Black Label is produced with an element of sherry cask maturation. Drawing inspiration from this, the new Johnnie Walker Blenders’ Batch whisky has been matured in sherry casks.

Sherry Cask Finish has been created with whiskies from distilleries including Blair Athol, Cardhu and Strathmill.

Aimée Gibson, whisky maker says: “Johnnie Walker Blenders’ Batch whiskies are the result of bold experiments that push the boundaries in flavour. Taking inspiration from the element of sherry cask maturation in Johnnie Walker Black Label, I was intrigued by the rich and fruity element it brought to the blend. It inspired me to experiment with the sherry cask finish to awaken more of these fruity notes and to add a unique flavour dynamic.”

She adds: “The outcome has been extraordinary; Johnnie Walker Blenders’ Batch Sherry Cask Finish is a sweet and rich whisky. It’s the perfect introduction for those who are new to Scotch whisky, but will also excite seasoned whisky lovers.”

Commenting on the travel retail exclusivity, Dayalan Nayager, managing director of Diageo Global Travel says: “This is a special launch for Diageo Global Travel because it’s exclusive to our customers. You won’t get your hands on this whisky anywhere else, making it the perfect purchase for travellers who want to gift something truly special.

“Travellers are looking for brands that have discovery, authenticity, craftsmanship and real human stories behind them, and there is none better than Johnnie Walker. We are excited to offer a glimpse into the constantly shifting world of flavour exploration from the biggest spirits brand in the channel.”

The limited edition Johnnie Walker Blenders’ Batch Bourbon Sherry Cask Finish is available now in selected travel retail outlets globally, retailing at £26.50 / $44 RRSP for a 1 litre bottle.

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