Fri 08 Jul 2016
Whisky fans in Edinburgh and visiting the city are in for a treat in August with the news that The Scotch Malt Whisky Society (SMWS) is to launch a new whisky bar, as part of a major refurbishment of its 28 Queen Street venue.
The 28 Queen Street venue has closed its doors for July as the £300,000 building project progresses on the new bar, which will open on 1 August.
The new bar will be unique because of its constantly changing menu of whisky flavours; the Society releases a new selection of its rare single cask single malt whiskies every month, providing guests with a kaleidoscope of whisky flavours to explore. A limited range of extremely rare proprietary whiskies carefully selected for the SMWS by a special guest curator will also be available at the bar.
As part of the refurbishment project, the new bar will take pride of place on the ground floor of the Georgian townhouse venue at 28 Queen Street, visible and accessible from street level.
The Dining Room restaurant, previously on the ground floor, will move upstairs to the first floor and be expanded to include features such as a Charles Heidsieck champagne table.
A new shop area is also being established, while two new private lounges are also being created for the Society’s members.
The venue will host a free open house event on 5 August - more details can be found here: http://www.smws.com/qs-open-house
Thu 23 Jun 2016
The Dram Team, a new UK whisky-tasting-by-post service that curate out-of-the-ordinary whisky tastings and deliver them right to whisky-lovers’ doors, kicked off their “self-kickstarter” launch event at http://www.thedramteam.co.uk
The online launch was followed by an evening Tweet Tasting, hosted by Steve Rush of The Whisky Wire, and featuring a host of whisky bloggers and well-known industry luminaries. The tasting was a huge success, trending at #5 in the UK on Twitter, and achieving a whopping 150,000+ tweet-reach and more than 2,000,000 timeline impressions – even beating out #Thunder on a night of storms across the UK!
This success was reflected in The Dram Team’s initial day of pre-order sales, with more than 200 boxes flying of their virtual shelves to over 60 eager customers: a blend of buyers across their one-off packs and 3, 6 and 12 month subscriptions.
The launch event will continue for one month, until 7 July, and the team behind the business will be making a series of announcements during this time about the brands they are working with, and future plans for innovative and exciting whisky-based products.
The Dram Team was founded by Chris Borrow, in partnership with Greg Dillon (owner/author at the award-winning http://www.greatdrams.com
blog, and long-time spirits industry consultant) and James Glen.
After launch and upon sending out their first shipment of boxes in August, the team hope to take whisky-tastings-at-home to the next level with a series of interactive online events for their subscribers.
For more on the launch, visit the site at http://www.thedramteam.co.uk
and for highlights from the launch-day Tweet Tasting, visit http://www.thedramteam.co.uk/blogs/news/183756551-our-thunder-beating-top-5-trending-tweet-tasting-tornado