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Whisky Magazine News - Benromach supports Arts & Business Awards

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Issue 124 Out Now

Whisky Magazine Issue 124

David Beckham Interview, Battle of the Blends, Ardbeg Distillery, Japan focus

 
Thu 25 Oct 2012

Benromach supports Arts & Business Awards

Speyside’s smallest whisky distillery, Benromach, celebrated two of Scotland’s best assets, whisky and the arts with its sponsorship of the Arts and Business Awards 2012.

As part of the evening a delectable ice cream, using Benromach’s flagship 10 year old single malt whisky, was commissioned by Wild Thyme for diners.

For the last two years, Benromach, in partnership with the National Theatre of Scotland, has sponsored the critically acclaimed The Strange Undoing of Prudencia Hart which has recently completed a UK tour and is now touring North America.

The Strange Undoing of Prudencia Hart takes theatre into pubs and other unlikely venues, where stories are told, re-told, sung and passed on. It’s an evening of supernatural storytelling, music and theatre inspired by the Border Ballads, Robert Burns and the poems of Robert Service.

The Arts & Business Scotland Awards celebrate and showcase the best examples of business partnerships with the arts and museums in Scotland. Benromach was commended for its sponsorship of Prudencia Hart in the New or Returning Sponsor category.

Michael Urquhart, Managing Director of Gordon & MacPhail, owners of the Benromach Distillery, said: “This partnership represents Benromach’s first ever arts sponsorship. It’s been a great success story and highlights the real difference a successful partnership can make to both businesses.

“There is no better time to sponsor such a popular arts performance which has become a massive success in the UK as well as overseas. We’re excited to continue this sponsorship and were particularly pleased when we welcomed the cast, crew and audience to Benromach distillery where the award winning artistic performance was delivered for two nights.”

Guests at the award ceremony had the opportunity to try a dram of Benromach single malt whisky as well as taste a specially commissioned Benromach ice cream which has been made by Wild Thyme for the award’s dinner.

Elly Rothnie, Development Director, National Theatre of Scotland, said: “The partnership with Benromach has proven massively successful and has helped The Strange Undoing of Prudencia Hart to engage in a fantastic international tour taking two of Scotland’s great assets, arts and whisky, to a global audience.”

The awards ceremony took place on Wednesday, 23 October 2012 in Assembly Rooms in Edinburgh.

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