Fri 09 Dec 2016
Wed 23 Nov 2016
Tue 22 Nov 2016
Tue 25 Oct 2016
A journey round Islay, visits to Maker's Mark and Penderyn, and the conclusion to our trip down the Rockies
Thu 01 Nov 2012
Ballantine's Encourages Consumers to 'Change the Plan'
Ballantine’s Finest, Europe’s No 1 Scotch whisky, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign - the release of a new television commercial, which highlights the brand’s increased association with music.
The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, which was released in 2011 and has now been seen in over 85 countries.
The new advert follows a similar theme to the first, with characters raising questions such as “Follow the crowd?”, “Lower my sights?” and “Keep my feet on the ground?”, followed by the answer “That’s never going to be the plan. Change the Plan. Leave An Impression. This is Plan Ballantine’s”.
Ballantine’s Brand Director Peter Moore commented “Ballantine’s is all about leaving an impression so with this new advert, we’re aiming to do just that by inspiring consumers to change the plan, to really live their lives. We are very proud of this new advert and we’re confident that its strong reference to music will score highly with Ballantine’s Finest’s global target audience, as we know this is something that resonates strongly with them.”
The Plan Ballantine’s campaign features a wide range of global marketing activity, including print, radio and outdoor advertising as well as experiential events, PR, digital activity and social media.