Wed 14 Nov 2012
Kentucky Distillers' Association Earns 1st Place Honors
BOWLING GREEN, Ky. – The Kentucky Distillers’ Association captured seven awards, including four first-place honors and the coveted “Most Innovative” prize, at a recent gala to honor the state’s best tourism campaigns in 2012.
“This is an exciting and historic time for our signature Bourbon industry, with the skyrocketing growth of the Kentucky Bourbon Trail tour and the increasing popularity of our iconic brands around the world,” said KDA President Eric Gregory.
“We thank the KTIA for this recognition and applaud its tremendous work in supporting Kentucky’s travel and tourism industry. We are proud to be a member and a partner in promoting our beloved Commonwealth.”
The Kentucky Travel Industry Association (KTIA) presented its Traverse Awards for excellence in tourism marketing Oct. 23 during the Kentucky Travel Industry Annual Conference in Bowling Green.
The awards were:
First place, Kentucky Bourbon Trail® brochure
First place, KDA “Barrel Strength” brochure
First place, KDA print advertisement
First place, Kentucky Bourbon Trail® stave shot glass display
Second place, Kentucky Bourbon Trail® t-shirt
Honorable mention, Kentucky Bourbon Trail® mini barrel
In addition, the “Barrel Strength” brochure that highlights the Bourbon industry’s economic and tourism impact won the “Most Innovative” award for its creative rolling layout. “This has been an incredible tool in educating people about our industry and its impact,” Gregory said.
A panel of marketing, public relations and tourism experts from outside Kentucky judged nearly 300 entries in 21 categories on the basis of concept, creativity, design and how well it relates to its audience. The KTIA has given its Traverse Awards since 1986.
The KTIA is a 950-member organization uniting all segments of Kentucky’s tourism industry through continuing education programs, marketing opportunities, travel conferences and governmental relations. Its website is http://www.ktia.com
The KDA is a non-profit trade association founded in 1880 that promotes and protects Kentucky’s signature Bourbon and distilled spirits industry. For more information, visithttp://www.kybourbon.com
KDA heritage distillery members include Beam Inc. (Jim Beam and Maker’s Mark), Brown- Forman Corp., Diageo North America, Four Roses Distillery, Heaven Hill Distilleries, Inc., and Wild Turkey Distillery.
Craft distillery members include Alltech’s Town Branch Distillery, Barrel House Distilling Co., Corsair Artisan Distillery, Limestone Branch Distillery, MB Roland Distillery, The Old Pogue Distillery, Silver Trail Distillery and Willett Distillery.
The Kentucky Bourbon Trail® tour features Four Roses and Wild Turkey in Lawrenceburg; Heaven Hill in Bardstown; Jim Beam in Clermont; Maker’s Mark in Loretto; Town Branch in Lexington and Woodford Reserve in Versailles. Visit online at http://www.kybourbontrail.com