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Whisky Magazine News - Buffalo Trace Distillery Welcomes Guests

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Issue 124 Out Now

Whisky Magazine Issue 124

David Beckham Interview, Battle of the Blends, Ardbeg Distillery, Japan focus

 
Thu 10 Jan 2013

Buffalo Trace Distillery Welcomes Guests

Tourism up 28 Percent and a New Website for the New Year!

FRANKFORT, FRANKLIN COUNTY, KY (Jan. 10, 2013) – Buffalo Trace Distillery kicks off 2013 with some exciting news to share: A record number of visitors toured the Trace in 2012, shattering the previous visitor record by 28 percent. And for whiskey fans that cannot tour the 225-year-old Distillery in person, Buffalo Trace has unveiled a new website at http://www.buffalotracedistillery.com.

The enhanced website features a new interactive map on its home page showing its expansive 130 acre complex, complete with several points of interest containing 360 degree views of the campus, as well as seven web cams that give a bird’s eye view of areas such as the hand bottling halls, barrel dumping, the fermenters and the still house. There’s even steam rising, a barrel rolling, and truck moving along the road to give as real of an experience as one can get without visiting here in person!

Delving into the website, visitors can watch videos of the distilling process, learn about distilling from Master Distiller Harlen Wheatley and hear Master Distiller Emeritus Elmer T. Lee talk about his 59+ years spent in the bourbon industry. There is also extensive information about the Distillery’s bourbons, the four different tours offered and tour times, and the events and rental facilities.

“We’re very excited about our progress we’ve made, both on the tourism side and the cyber side,” says Meredith Moody, marketing services director. “We attribute our strong increase in visitors to the fact that we offer a great variety of tours, all complimentary. Our bourbons continue to win awards, and that also draws people here from around the world. Now with an updated website, which offers so much more information and interaction, visitors can feel like they took a tour from their living room!”

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