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Whisky Magazine News - David Frost leaves role with SWA

Tue 25 Oct 2016

David Frost leaves role with SWA

David Frost, chief executive of Scotch Whisky Association (SWA) is taking up a new role as foreign affairs adviser to the UK Foreign Secretary, Rt Hon Boris Johnson MP., and leaving his role in the organisation.

Mr Frost leaves the SWA on 4 November to join the Foreign and Commonwealth Office (FCO). SWA deputy chief executive Julie Hesketh-Laird will be acting CEO for the interim period before the appointment of a new CEO. Ms Hesketh-Laird joined the SWA in 2005 as director of operational & technical affairs and was additionally appointed deputy chief executive in December 2014.

Mr Frost replaced Gavin Hewitt as SWA chief executive in January 2014. He was a career diplomat by profession and had held various senior roles in the FCO, including as British Ambassador to Denmark, and in the then Department of Business, Innovation and Skills (BIS).

Mr Frost said: “I have thoroughly enjoyed my time as chief executive and I want to thank SWA members and my team for their support. Scotch Whisky is a wonderful industry to represent, vital to Scotland and to Britain, operating on a global scale, and held in affection by so many around the world. I leave the Association and the industry well-placed to continue to succeed in a competitive market-place during a time of change, including Brexit.”

SWA chair Pierre Pringuet, vice-president of Pernod Ricard, said: “David has successfully modernised the Association during a challenging time for the industry both economically and politically. We have very much valued his leadership and I am confident he leaves the SWA in a good position to face the future.”

SWA acting chief executive Julie Hesketh-Laird said: “We are sorry to see David leaving the SWA, but wish him well in his exciting future role. I look forward to leading the Association for this transitional period and believe we have a great team to deal with whatever challenges face us.”

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