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Whisky Magazine Photographic Challenge

Whisky Magazine Photographic Challenge

Whisky Magazine Photographic Challenge

We are pleased to announce a great new sponsor for this year’s photographic challange in the shape of Deanston Distillery.

Deanston was transformed into a distillery in the 1960s, having been a cotton mill for 180 years, and has been distilling whisky using traditional methods ever since.

Despite the leaps and bounds in photography over the years it is still the aim of the photographer to bring to life the handcrafted, perfectly captured moment in time. The desire to recreate the community spirit of the whisky industry on to celluloid.

Whether you shoot on a phone or use the latest digital camera, capturing that precise moment in time on film or in a digital format has not changed since the inception of photography; it's all in those breathless moments leading up to commitment. Blink and you have missed it; not put enough preparation in and the image will never be what you want.

This year’s fantastic prizes are: 1st: Deanston 1974, 2nd: Deanston Spanish Oak, 3rd: Deanston 12 Years Old

The competition is now closed for entries.


  • Amateur
  • Professional

The distilleries


  • Canada
  • Ireland
  • Japan
  • Scotland
  • USA
  • Rest of World


  • The drinking / the enjoying (bars, hotels, events)
  • The process
  • The water
  • Other


  • Call for entries: 25th October 2013
  • Entry deadline: 10th February 2014
  • Results announced: March 2014


  • The editorial panel of Whisky Magazine

Judging criteria

  • Focus. The image should be sharp unless blur is an intentional effect.
  • Light. The use of light is key ta good photograph and the most important thing is that the light is appropriate tthe image. There are many different types of ‘good’ light; stormy, early morning, dusk.
  • Composition. When editing your images for entry, make sure you stand back from them and view them as a whole. Is there a hedgerow appearing from the back of a castle? Is the image on a slant? Should you move tthe left or take a step tthe right? Or hold the camera nearer tthe ground? There are many factors contributing tthe overall composition of an image.
  • Impact. This is very subjective. A great photograph will include a combination of the emotion the photographer was feeling at the time it was taken, the time of day, the subject, the light and much more. All this can lift a picture above the ordinary.
  • Originality. The angle of the photograph or indeed the subject – whatever the end result the judges will be impressed by your originality of thought and execution.

Photographic format

  • Photographs must be taken in digital format, and must be 300 dpi and should allow the image tbe reproduced at A4 size or above. Please ensure that your camera is on its highest-quality setting.
  • Each photograph must include the following information;
    • Name of location
    • Time of day
    • Make and model of camera used
    • Category being entered

The competition is now closed for entries.

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