Clients at Laings will be able to sample The Dalmore 12 Years Old Sherry Cask Select single malt Scotch whisky while perusing collections at its showrooms in Cardiff, Edinburgh, Glasgow and Southampton. The companies, which can both trace their history back to the 1800s, say their shared passion for "quality, craftsmanship and attention to detail" had driven the partnership.
Both The Dalmore and Laings have put experiential elements at the forefront of recent brand developments. In 2021, Laings announced transformation plans for its UK showrooms and workshops that would involve a "reimagined" customer experience. Meanwhile, The Dalmore has emphasised the quality of experience with recent releases such as the Dalmore Decades collection, which sold for a record-breaking US$1.1 million at a Sotheby's auction in Hong Kong in 2021, and the Luminary Series, launched last month in partnership with the V&A Dundee.
Lucy McQueen, UK brand manager for The Dalmore, said: “We look forward to working in partnership with Laings, bringing the finest jewellery together with the world’s fastest growing luxury Scotch. We are thrilled to be joining forces in the UK and look forward to supporting exceptional experiences to Laings’ clients.”
Stuart McDowell, managing director of Laings, said: “There is great synergy between the brands, from our rich histories to the core values which remain at the heart of our businesses today. The Dalmore shares our vision of creating a timeless, quality product, loyal to heritage while also embracing new techniques, making them the perfect partner as we further build our offering as a leading destination for luxury jewellery and watches.
“At Laings, we are constantly working to deliver an unrivalled offering, in terms of our collections and the client experience. The distillery and its team are known for their dedication to craftsmanship and exclusive access to rare and old casks and so we’re proud to be able to extend an offering of this quality to our clients.”
The Dalmore and Laings are planning more experiential activity around their brand partnership in the coming months.