Using his knowledge of both music and whisky, Vic has come up with his pick of perfect genres to match the Society’s whiskies. In the mix is the Society’s ‘Young & Spritely’ flavour profile, which is being compared to the ‘Dream Pop’ genre of music, with its “effervescent and sweet, joyous and uplifting exuberance that seems utterly timeless and forever young.”
Whisky fans can view Vic’s full SMWS pairing list here.
The Scottish broadcaster said: “Music and whisky go together like, well, music and whisky! There’s nothing better than sitting back with like-minded friends and sharing experiences. And that is what The Scotch Malt Whisky Society is all about.
“Enjoy an SMWS dram and check out my music & whisky pairings online. It's been a lot of fun... and you might find a few surprises in there! If you’ve not already, I encourage you to become a member of this phenomenal organisation, which in my eyes really is the world’s most entertaining whisky club. Slainte!”
Vic will be talking about all things music and whisky on the SMWS ‘Virtual Pub’ being streamed to members today, Friday 7th May.
The Vic Galloway campaign launch coincides with the reopening of the SMWS’s Members’ Rooms and their May programme of events, which include a ‘Welcome Back to The Vaults Tasting’, as well as a whisky festival tasting which brings exclusive festival bottlings to The Vaults, the spiritual home of the Society in Edinburgh.
There will also be a number of tasting events taking place at Glasgow’s Bath Street Members’ Room throughout May, where members can bring guests to get a taste of what being part of the SMWS is all about. Curious whisky explorers can view the full event listing here.
Membership to The Scotch Malt Whisky Society includes access to exclusive Members’ Rooms, partner bar discounts, colourful tasting events, whisky education and a monthly members magazine Unfiltered, all for £65. For more information, click here.