Launched at the heart of the Prohibition in 1923, Cutty Sark was created to defy convention. The new campaign is said to reflect the brand’s heritage and personality.
The 60-second spot takes a trip through the history of Cutty Sark, from its early beginnings to its present day branding. The video ends with the bottles of several expressions, showing off the variety of different styles as well as the evolution of the brand’s labels.
Manon Brochet, brand manager, commented: “We are very excited to let our consumers and whisky lovers immerse themselves in the brand’s epic history and discover all the iconic parts of our story. For a century, Cutty Sark has been guiding adventures from all continents and horizons: sailors, explorers, pioneers, pop culture icons and bartenders.”
Cutty Sark was named after a British clipper ship, and the 60-second spot emphasises the ship throughout.
In its 100th year, the brand is now exported all over the world and last year launched its newest 12 year old, matured in bourbon and sherry casks.
The Never Ending Adventure campaign video can be watched here, while more information can be found at the brand’s website.