Four Roses announces distillery visitor centre expansion plans

Four Roses announces distillery visitor centre expansion plans

The Kentucky-based distiller will expand its visitor centre, with additional space for cocktail tastings and specific tasting rooms

19 November 2020

Officials at Four Roses Distillery have announced plans to enhance and expand its visitor centre experience, with cocktail tastings and seated tasting rooms.

The distillery and visitor centre is located in Lawrenceburg, Kentucky, with the latter’s expansion taking place as part of an ongoing investment to accommodate for growing demand in Bourbon tourism.

To remain in-keeping with the distillery’s style, Four Roses looked to its history for the design of the 14,446-square-foot building. The original distillery was designed in 1910 by Louisville-based architecture firm, Joseph & Joseph, in a Spanish mission-style that has landed it on the National Register of Historic Places. Fast forward 110 years and the now Joseph & Joseph + Bravura is designing the expansion.

The interior space will have an accompanying 3,850-square-foot outdoor covered patio and cocktail area to allow Four Roses the potential to double visitor capacity.

“We are proud to take this next step in our history and provide an enhanced experience to our visitors, while maintaining our commitment to producing top-quality Bourbon,” said Kelli Wright, guest experience manager at Four Roses. “Our new visitor experience will expand our hospitality and give our guests even more opportunities to learn about our brand, our history and heritage, in some very welcoming and comfortable new spaces.”

The visitor centre project is expected to be completed by the end of 2021 and will include a state-of-the-art bar, featuring cocktails and tastings of the current Four Roses portfolio, four new seated tasting room, updated retail gift shop, and the outdoor patio space for visitors to enjoy the beautiful distillery grounds.

The visitor centre will also offer interactive, educational experiences dedicated to the rich 132-year history of the Four Roses brand, including an interactive display showcasing archived Four Roses bottlings, vintage advertisements and other memorabilia.

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