The new distillery, created to honor the pioneering spirit of Jim Beam, will be led by Noe’s son and eighth generation Beam distiller, Freddie Noe. It is set to produce a selection of the James B. Beam Distilling Co.’s well-known brands, including Freddie’s Little Book Whiskey annual series of blends, as well as future innovations.
"Our new distillery is really the heart and soul of the Beam legacy. Years ago after my dad, Booker Noe, created the original small batch Bourbons, he looked to me to welcome more whiskey drinkers into our family of brands. Now as I look ahead, it's with great pride that I hand the reins of this special place over to my son Freddie, and I look forward to working side-by-side as he leads the next chapter in whiskey making for the James B. Beam Distilling Co.," Fred Noe said. "At the new distillery Freddie will continue to experiment with new fermentation, distillation and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. I can't wait to see what he does with it, and I know that my dad is smiling down on us today."
The Fred B. Noe Distillery joins the Beam family's distillery campus in Clermont, Kentucky that has produced Bourbon since 1935, including Jim Beam. The new distillery will also offer a space for continued experimentation and exploration of the future American whiskey category. The newly launched exclusive membership program, Barreled & Boxed, will allow consumers to experience the distilling company's most exciting releases straight to their doorsteps in select states, where legal.
"This new distillery represents my family's Bourbon legacy – both where we've been and where we're headed," said Freddie Noe. "In this new home, I look forward to honoring all of my dad's contributions and continuing to innovate and push the boundaries in American whiskey. Over the last five years, I've been exploring new and interesting blends, ages and flavors on my quest to build upon the legacy my dad and granddad pioneered. I'm eager to show the world what we've been up to, and to offer fans everywhere a taste of the special whiskies we've been cooking up."
The Fred B. Noe Distillery, powered by renewable energy through a high-efficiency electric boiler and the purchase of renewable energy certificates (RECs), will also offer experiential learning through distillation sessions and seminars with Freddie Noe, hands-on activities in the blending lab, and a tasting bar to sample new and yet-to-be released innovations for select members of the trade. Additionally, a state-of-the-art classroom for the University of Kentucky®'s James B. Beam Institute for Kentucky Spirits will be housed at the Fred B. Noe Distillery.
For more information about the James B. Beam Distilling Co. and the Fred B. Noe Distillery, head here.