Glenkinchie Distillery launch shows positivity for future tourism growth

Glenkinchie Distillery launch shows positivity for future tourism growth

After a multi-million revamp, the lowland-based home of Johnnie Walker opens to visitors

News | 30 Oct 2020

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The future regeneration of Scotch whisky tourism has enjoyed a boost with the opening of Glenkinchie’s multi-million pound distillery and garden visitor attraction. Based near Edinburgh, the lowland distillery has opened its gates as part of Diageo’s £185 million investment in Scotch whisky experiences.

The Glenkinchie Distillery attraction has been designed to centre around a beautifully landscaped garden, created to reflect the local rural environment. Glenkinchie will be the Lowland Home of Johnnie Walker, the first of four corner distilleries around Scotland that will form a network of visitor experiences linked to the brand.

The new global centrepiece Johnnie Walker Princes Street attraction in Edinburgh, planned to open next summer.

Barbara Smith, managing director of brand homes for Diageo in Scotland, officially declared the new visitor experience open with the ceremonial planting of a tree to complete the garden. She says: “The opening of the wonderful new visitor experience and garden at Glenkinchie is the first step in our long-term £185million investment in whisky tourism in Scotland.

“We are acutely aware of the difficult times many people are going through, particularly our colleagues in the tourism and hospitality sector across Scotland. We know there’s a long way to go and a lot of uncertainty ahead. Still, we believe in the resilience of our business and our communities, and we will be doing all we can through our investment to sow the seeds of recovery and future growth.”

Ramsay Borthwick, Glenkinchie distillery manager, adds: “Glenkinchie will give people a thrilling first taste of the new visitor experiences we are creating across Scotland.

“We will be offering people an experience like no other distillery in Scotland at Glenkinchie and that will be followed as we transform Clynelish, Cardhu and Caol Ila over the coming months, and as we build towards the opening of our global Johnnie Walker Princes Street attraction in Edinburgh next summer.”

Subject to government guidance on COVID-19, Glenkinchie will opened to the public on Thursday 29th October. Tours can be booked at: www.glenkinchiedistillery.com

Along with Diageo’s full network of distillery visitor experiences across Scotland, tours operate according to strict COVID protocols to protect guests, employees and the local community. The distillery is accredited by VisitScotland’s “Good To Go” scheme in the verification of its COVID procedures

The new brand home will offer a range of specialist tours and events including a Glenkinchie Flavour Journey; Whisky in the Wild tour; Warehouse and Cask Tour; Flowers and Cocktails Class and a Behind the Scenes Tour and Tasting.

Glenkinchie has also been designed to operate to the highest standards of sustainably and was recently presented with a Gold Award by Green Tourism, the highest environmental accolade for visitor attractions.
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