Hollywood actor Harrison Ford becomes face of Glenmorangie

Hollywood actor Harrison Ford becomes face of Glenmorangie

Ford stars in Once Upon a Time in Scotland, a 12-part series that will see the actor travel to Glenmorangie's Highland home

News | 28 Jan 2025

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This promotional feature was created by the Whisky Magazine team in partnership with Glenmorangie

Highland single malt Scotch whisky producer Glenmorangie has announced legendary actor Harrison Ford (Star Wars, Indiana Jones) as the face of its latest global advertising campaign.

 

Ford stars in Once Upon a Time in Scotland, a series of 12 episodic films directed by actor and film-maker Joel Edgerton. The series follows Ford's journey to the home of Glenmorangie, where he learns the intricacies behind whisky making and nuances of Scottish culture — including kilt-wearing etiquette. Cast alongside Ford are Glenmorangie's distillery team, making their film debuts with the Hollywood actor.

 

The campaign takes in the Scottish landscape, capturing the distillery in Tain that has been Glenmorangie's home for more than 180 years, as well as other local features such as Ardross Castle and Loch Glass. Also key to the films are Glenmorangie's flagship whiskies: the Original 12 Years Old and the Infinita 18 Years Old

 

Ford commented: “I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

The series was filmed on location at Glenmorangie and features real members of the distillery team.

Caspar MacRae, president and CEO of the Glenmorangie Company, said: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.

 

“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”

Joel Edgerton, director of Once Upon a Time in Scotland, added: “I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around.”

Once Upon a Time in Scotland will roll out globally from 28 January 2025. Six full-length episodes and an array of behind-the-scenes content will initially be available to view via www.glenmorangie.com, with the remaining six episodes released throughout 2025.

"The whole process of filming was full of unanticipated joys," said Harrison Ford
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