Hunter Laing & Co. unveils re-brand for Hepburn’s Choice

Hunter Laing & Co. unveils re-brand for Hepburn’s Choice

Family-owned Scotch whisky distiller, blender and bottler Hunter Laing & Co. reveals new look and feel for Hepburn’s Choice

News | 09 Sep 2020

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In a recent announcement, Hunter Laing & Co. have unveiled a new look for the range which is inspired by the directors’ late maternal grandfather, William Hepburn, a man who travelled the globe in the ‘60s with his role in the Diplomatic Service.

The new-look Hepburn’s Choice will be available worldwide in early September, with each bottling showcasing the characteristics of a Scottish distillery. The colours used on each bottle have been chosen to denote the specific whisky region of the distillery, providing consumers with a guiding reference to the flavour profile.

The Hepburn’s Choice range is bottled at 46% ABV and is also available to purchase from Ardnahoe Distillery, which reopened to the public on Monday 20th of July.

Commenting on the new design, Stewart Laing, managing director, said: “We’re extremely proud of the new design. We aimed to produce a refreshing, vibrant look and feel that would catch the eye of whisky fans worldwide, with a nod to our family heritage.”

Adding to his father’s comments, Scott Laing, business development director, said: “The new look of Hepburn’s Choice is colourful, eye-catching and exciting, which we know will create intrigue with loyal fans of the range and whisky enthusiasts around the world.

“Our range is bottled as 70cls and has been matured in a variety of different casks. The liquid is as good as ever, and we can’t wait to see people’s reaction to the new branding.

“My grandfather’s long experience of attending embassy functions gave him a fine sense of appreciation for his homeland’s whiskies. We believe these bottlings would indeed have been ‘Hepburn’s Choice’.”
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