William Ovens, Ian Macleod Distillers' travel retail director says: “Smokehead Single Malt is growing at 50 per cent year-on-year internationally and we see considerable additional potential for the brand in the GTR channel. Smokehead has captured the attention of consumers with its bold and distinctive packaging, unique flavour profile and ‘not for everyone’ proposition.”
In keeping with Smokehead’s portfolio design, the packaging for Smokehead Rum Riot is vibrant and eye-catching. The black bottle features splashes of deep orange used to denote the flavours and qualities that the Caribbean rum brings to the finish. Each GTR exclusive bottle is packaged in a deep orange metallic tin.
Ovens adds: “As a leading whisky producer we continue to be innovative and creative with our new expressions in order to both recruit new consumers and enthuse existing consumers.”