Irish distiller Sadler's to sponsor Ginetta racer Declan Jones for 2020 season

Irish distiller Sadler's to sponsor Ginetta racer Declan Jones for 2020 season

Sadler's' Peaky Blinder Irish Whiskey partners with Jones in branding and sponsorship deal

News 05 Mar 2020

  • Share to:
Irish brand Sadler's Brewing Co. has moved into the fast lane after securing a major sponsorship deal with racer Declan Jones for the 2020 Ginetta GT4 SuperCup Championship.

Jones, who has been racing Ginetta across Europe for nine years, has joined forces with Sadler's Peaky Blinder Irish Whiskey for the 2020 season, which begins at Donington Park on 28 and 29 March.

The 24-year-old's G55 GT4 SuperCup has been wrapped in Peaky Blinder branding, he will have access to a branded BMW M4, which Sadler's Brewing Co. upgraded to his specifications, and a branded hospitality bus is also scheduled to be present on race days, equipped with the Peaky Blinder range of spirits and craft beer.

Chris Dew, marketing manager at Sadler's Brewing Co., said: "Stepping into the fast lane with Declan Jones at the BTCC weekends provides an incredible platform to showcase Sadler's Peaky Blinder Irish Whiskey to a huge audience of more than 40,000 trackside spectators and more than a million at-home viewers worldwide."

Declan Jones added: "I'm very happy to be working with Sadler's Brewing Co. during the 2020 season. I come from a competitive family and this sponsorship has allowed me to approach the first race with the added confidence that comes from having the backing of such a notable brand."

Magazine Archive

From the archive

Select an issue

Subscribe Now

Subscriptions for
Whisky Magazine are available
in print, digital or as a
complete package

The Benefits

8 print editions a year

Enjoy the convenience of home delivery

Full access to every digital edition via desktop, iOS or Android device

Latest Issue Subscribe Now

The Whisky Encyclopedia - Coming Soon 2024

Discover the world of whisky with our comprehensive encyclopedia
Featuring companies, distilleries, brands, glossaries, and cocktails

Join The Community

Sign up to the Whisky Magazine
newsletter letter and get access to the latest
in all things whisky

paragraph publishing ltd.   Copyright © 2024 all rights reserved.   Website by Acora One