Jack Daniel's launches limited-edition whiskey for McLaren Racing

Jack Daniel's launches limited-edition whiskey for McLaren Racing

The McLaren Racing limited edition will be available in Formula 1 markets around the globe from May 2023

News | 27 Apr 2023

  • Share to:
Jack Daniel's is launching a limited-edition whiskey to commemorate its partnership with the Formula 1 McLaren Racing team.

The limited-edition expression features a customer label and packaging that pays homage to the two companies' founders, Jack Daniel and Bruce McLaren. It will be available from May 2023 in select markets around the world where Formula 1 races are held.

The spirit for the McLaren Racing limited edition is classic Jack Daniel's Old No. 7 Tennessee Whiskey with a mash bill of 80 per cent corn, eight per cent rye, and 12 per cent malted barley and bottled at 40% ABV (80 proof).

The release coincides with the 60th anniversary of McLaren Racing, which was founded by racing driver Bruce McLaren in 1963. It entered its first Formula One face in 1966 and has since won 20 Formula 1 World Championships, 183 Formula 1 grand prix, three Indianapolis 500 titles, and the Le Mans 24 Hours endurance race in its first attempt.

To celebrate the partnership and the limited edition, the Jack Daniel's and McLaren Racing teams have collaborated on exclusive experiences and content, including some featuring the team's current Formula 1 drivers, Lando Norris and Oscar Piastri.

Sophia Angelis, Jack Daniel's senior vice president and global managing director, said: "McLaren and Jack Daniel’s are two of the most iconic brands known around the world, and we’re excited to celebrate our partnership with a special bottle that nods to our shared spirit of independence, authenticity and boldness."

Louise McEwen, executive director of brand and marketing at McLaren Racing, added: "In our 60th year we are marking our team’s great legacy, started by Bruce McLaren. This limited-edition bottle is another fantastic way to share these celebrations with our fans, remembering both Bruce and Jack – two distinguished founders."
Magazine Archive

From the archive

Select an issue

Subscribe Now

Subscriptions for
Whisky Magazine are available
in print, digital or as a
complete package

The Benefits

8 print editions a year

Enjoy the convenience of home delivery

Full access to every digital edition via desktop, iOS or Android device

Latest Issue Subscribe Now

The Whisky Encyclopedia - Coming Soon 2024

Discover the world of whisky with our comprehensive encyclopedia
Featuring companies, distilleries, brands, glossaries, and cocktails

Join The Community

Sign up to the Whisky Magazine
newsletter letter and get access to the latest
in all things whisky

paragraph publishing ltd.   Copyright © 2024 all rights reserved.   Website by Acora One

Consent Preferences