The Louisville, Kentucky-based fourth and fifth generation family-owned craft producer is moving in to the UK market following an award-winning year for its whiskey.
The Peerless name has been through a lot, with the first Bourbon going in to a barrel in 1889. It has since been revived in its own state-of-the-art distillery; under one roof the Kentucky Peerless grains are milled, cooked, fermented, double distilled and barrelled as Bourbon and rye whiskeys.
The UK launch will include two expressions; Small Batch Rye at 55% ABV and Single Barrel Rye at 55.25% ABV. The Small Batch whiskey provides an insight into the hallmark of depth and balance provided by Peerless, with toasted oak, citrus zest, rye pepper, and sweet botanicals. The Single Barrels provide a contrast to this, deviating from the consistency of batched products to showcase unique flavour profiles.
"We are forever grateful for our friends in the UK who have genuinely embraced the resurrection of our pre-prohibition brand from the beginning. Their passion and unending interest in Peerless has made today's announcement possible. It is our sincere honour and privilege to now share a dram of Peerless with our friends across the Atlantic,” says Cordell Lawrence director of global marketing & strategy for Peerless Distilling Company.
"At Peerless we utilise sweet mash and temperature regulated fermentation to maximise the purity of mash. This cleaner charge allows our stills to gather substantial amounts of flavour in areas of the wheel that are typically squandered due to a sub-par mash. The robust distillate coupled with a low barrel entry proof and a barrel strength product ensures a finished product that is packed with flavour. Strict standards and tedious grading ensure that only barrels that have reached peak quality are considered Peerless calibre, each step centred around delivering a spirit worthy of our name,” says master distiller Caleb Kilburn.
Peerless Kentucky Single Barrel Rye Whiskey and Peerless Kentucky Small Batch Rye Whiskey will be available from Native Spirits, Master of Malt and The Whisky Exchange at a RRP of £80.